Craig, originally from Atlanta, developed a deep passion for swimming from a young age, dedicating years to excel in competitive swimming. He obtained a Biology degree from Washington and Lee University, enhancing his understanding of aquatic environments. Driven by a vision to improve pool facilities, he pursued an MBA in Management at Georgia State University. His journey in the aquatics industry included various roles, from lifeguard and swim coach to pool manager and even bartending. These experiences culminated in the establishment of Sears Pool Management in 1997, showcasing his multifaceted expertise and commitment to transforming aquatic facilities.